

branding
photography
logo designs
print designs
website design & maintenance
THE BRAND STORY
With over three decades of experience, Arti has traveled the world to expand her knowledge in sewing and stitching. With lots of hard work and dedication, she has become an acclaimed master seamstress and opened Arti's Sewing & Alterations - her very own stitching haven! Her colorful journey has earned her a reputation for reliability and honesty in her craft, and she loves nothing more than making beautiful dresses.
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I was thrilled when Arti contacted me to create her logo and business card! She already had the drawing she wanted for her logo and the colors she wanted on her card. However, I needed some of her images for the website, so I shot some photographs of her. I was still honing my photography skills, and this was a great chance to practice.
COLOR PALETTE
Design Process
It was so impressive to see Arti's creativity! She sketched her logo. I improvised her art to incorporate thread, a needle that stands for her profession, and some dashed strokes around the logo to give it a stitching effect. Finally, we matched the logo color with the business card in her favorite hue.

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Branding Guide
Visual elements to communicate with the brand

Print Designs
I took care of all the design needs for her business--including business cards, flyers, banners, and invoices and added that golden touch of celebration! It was such a pleasure helping her out.

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Photography
It was such a joy to experiment with photography during the photoshoot! As a beginner photographer, I faced some difficult lighting conditions in the studio and figured out ways to successfully capture the best photo without relying on expensive tools.
Website
I've created this website paying attention to every meticulous detail, from colors and typography to images. Take a look around and discover the site www.asalterations.com
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Bring your story to life
You don't have to go at it alone – teaming up with a skilled pro can make all the difference. Hand over the reins to someone who knows their stuff and watch your brand identity come to life, telling your story in the best way possible. Don't miss out on the rewards of a great brand identity - work with an expert today!













